Hawaiʻi State Department of Education

Ka ʻOihana Hoʻonaʻauao o ke Aupuni Hawaiʻi

Brand Guidelines

Scope

Building and maintaining the Hawaiʻi State Department of Education’s (HIDOE) identity requires a consistent approach to the use of brand concepts and design across our system. These guidelines are meant to provide guidance and identification of the Department’s brand on all published and online media. It covers appropriate usage of the HIDOE logo and signature to maintain its authenticity and integrity. It does not cover guidelines for Hawaiʻi’s public school logos. For school logos and their associated remarks, contact the Communications Branch. 

Name

To avoid confusion between the state of Hawaiʻi, island of Hawaiʻi and federal Department of Education, use the full name first for reference — Hawaiʻi State Department of Education. Include its acronym, HIDOE, in parentheses if it will be used later in text. In subsequent references, use HIDOE or the Department. 

Logo

The Department’s official logo features the Hawaiian islands in green and an open book, encircled by a golden inner ring, golden lettering and a golden outer ring. A black-and-white version is also available.

The logo may not:

  • Be stretched, distorted, rotated or altered in orientation.
  • Contain modified artwork, colors or fonts.
  • Be placed in a box or frame or over a complex background.
  • Have type or graphics run over it.
  • Include drop shadows or have other filters applied to it.
  • Be smaller than 5/8 inch on promotional items and in printed publications, or enlarged to a size that compromises its graphic integrity.

The logo may be used alone or with text, as long as ample clear space is maintained to ensure a clean, uncluttered appearance. Do not wrap text around the logo; text may be placed beside or below it with proper spacing.

Limitations

Submit requests for use of the logo and any questions regarding proper use to the Hawai‘i State Department of Education, Attention: Communications Branch, P.O. Box 2360, Honolulu, HI 96804 or email. Please provide the following information:

  1. Logo to be used.
  2. How the logo will be used.
  3. Audience and distribution of the product which the logo will be used.
  4. The Department’s relation to the organization or event.

The logo should not be used in any way likely to give the impression of official Department approval or affiliation with any non-HIDOE business, product or activity.

The description and use of the great seal of the State of Hawaiʻi or the coat-of-arms of the State is restricted by law and governed by Section 5-6, Hawai‘i Revised Statutes.

§5-6  Seal; commercial use. Whoever uses any representation of the great seal or the coat of arms of the State in any advertisement or for any commercial purpose or in any manner likely to give the impression of official State approval shall be guilty of a misdemeanor. The preceding sentence shall not be construed to apply to the use of the seal or the coat of arms in any newspaper, periodical, book or pamphlet wherein the seal or coat of arms is printed for informational purposes only. [L 1967, c 86, §1; HRS §5-6]